| BenQ rolls out its market-first netbook with superior visual and mobile technologies
TAIPEI, November 11, 2008 – BenQ today announces the market roll-out of its first netbook, Joybook Lite U101. Responding to consumers’ demands and integrating BenQ’s core competencies, Joybook Lite U101 is designed to fully address Net Generation’s primary requirements for netbooks - it weighs a mere 1.1kg, boasts a large 10.1” LED backlight screen, ample 160G storage capacity, a bigger and more user-friendly keyboard (90% of a standard keyboard) and longer battery life. At the same time, Joybook Lite U101 features a faceplate patterned with emoticons on a scratch-free IMR cover. It is the perfect accessory for stylish Internet-savvies to bring with them wherever they go!
“The netbook market is just taking off and will continue to grow at full-speed for years to come. While notebooks and netbooks are currently driving PC market growth, they also allow the PC to enter a more personal and consumer-oriented sphere where product design is critical.” said Adrian Chang, President of BenQ Asia Pacific Corp. “This is where the opportunity lies for BenQ. Innovative product design is one of our core competencies, and we also have long-term expertise in the consumer electronics industry, resulting in our better understanding of consumers than others. Joybook Lite not only fits with our brand value proposition and commitment to consumers, it is also the field where we can best leverage our strengths.”
“Emoticon” Design- A trendy statement, low-profile and amusing
The universally-known “emoticon” (emotion icon) is the core design concept behind Joybook Lite U101’s faceplate. This concept is derived from BenQ’s full understanding of Net Generation’s behaviors over the Internet- they are used to supplementing their text communications with emoticons to express non-verbal cues and feelings more clearly and on-the-spot. Joybook Lite U101’s exterior design is also meaningful, it reflects a low-profile and amusing personality, when it is carried about as an accessory, it is a trendy statement.
Best Visual technologies give unprecedented multimedia entertainment
Joybook Lite U101 is the market’s first netbook to adopt a 10.1”, 16:9 wide LED energy-saving screen, offering users the perfect native aspect ratio to enjoy video content without black bars and distortion. With a 8ms fast response time, users no longer need to endure ghosting or motion blur around picture edges; instead, they are able to relish the best video entertainment experience while on-the-go. With built-in 1.5W speakers and a 1.3 mega pixel webcam, Joybook Lite U101 provides the Net Generation exceptional multimedia enjoyment.
Enhanced Mobility capacities make Joybook Lite U101 the dream netbook
To ensure utmost product quality, Joybook Lite U101 underwent 28 strict product testings including hard-wearing testing on its IMR cover, palm rest and keyboard. It is highly reliable and durable, with the ability to withstand a weight pressure of up to 50 kg and a 76-cm drop. Embedded with Intel® Atom™ Processor, 802.11a/b, Bluetooth 2.0, 4-in-one card reader and also a personalized GUI (available for Linux-based netbooks), Joybook Lite enables the Net Generation to have fast, mobile and convenient digital lifestyles, wherever they are.
Joybook Lite U101 is available in four colors: Shimmery Black, Sapphire Blue, Pearly White, and Fuchsia Pink.
Click here to get more detail about U101 Specifications |
